Tuesday, 7 April 2009

60% of Britain suffering from 'Twitterphilia'


60% of Britain suffering from 'Twitterphilia'


1 result for: Twitterphiliac

Noun: Someone who is addicted to social networking and suffers from uncontrollable urges to update their status – e.g. Tweeting

Verb: to 'Twitterbate'


60% of Brits admit to being hooked on social networking, and a further 30% are so addicted that they need to access these sites anywhere, anytime. New research, commissioned by Vodafone UK, reveals how embedded social networking has become in the everyday lives of Brits, and how dependent we are on communicating via sites, such as Twitter and Facebook.

With celebrities such as Jonathan Ross and Lilly Allen leading the trend for ‘Twittering’, ‘status updating’ and ‘profile watching’ while on the move, the rest of the nation is following suit. More than 45% of UK mobile phone users access Internet through their mobile, and one in ten people even said that not being able to access social networking sites on the move would ruin their day. Boffins at Vodafone are referring to this level of social networking ‘Twitterphilia’

London is the hub of general social networking activity (71%) while mobile social networking is biggest in the east of England (39%). Wales has the smallest social networking community in the country (47%). 70% of all British women use social networks, compared to 50% of men. Men are 10% more likely to access social networks on the move than women.

Facebook is most popular with women and men are more likely to use MySpace, but micro-blogging site Twitter holds equal appeal to both men and women. In January 2009, 735,000 Brits accessed Twitter through their mobile phones.

To make it easier to access the ever popular micro-blogging site, Vodafone UK has signed an agreement with Twitter allowing customers to send updates and receive notifications from the site, via SMS. A first in the UK, all Vodafone customers will be able to receive text messages from people they choose to follow via SMS on Twitter.

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